MVP
Jun 24, 2026 · 6 min
From Figma to production in 26 days: a teardown
Exactly how one MVP went from design file to paying customers in under a month.
// FIELD NOTES
The blog
Practical notes on shipping fast and scaling well — architecture, AI, and the boring engineering that keeps production up.
ARCHITECTUREfeatured
Jul 2, 2026 · 8 min read
Scaling past your MVP: adding Kafka and BullMQ without downtime
The MVP works and users are showing up — now the synchronous request path is buckling. Here’s the incremental way we move teams to event-driven, without a rewrite or a maintenance window.
read post →AI
Jun 12, 2026 · 7 min
RAG that doesn’t hallucinate: an eval-first approach
Why we build the evaluation harness before the retrieval pipeline — not after.
GROWTH
May 30, 2026 · 5 min
GEO: getting cited by ChatGPT and Perplexity
What actually moves the needle when your buyers ask an AI instead of Google.
BACKEND
May 18, 2026 · 6 min
BullMQ patterns for reliable background jobs
Retries, rate limits and idempotency — the patterns that keep queues honest.
PROCESS
May 5, 2026 · 4 min
Why we deploy to production on day one
The demo-that-gets-rebuilt is a tax. Shipping real infra early pays it down.
SRE
Apr 22, 2026 · 5 min
Observability from week one: what to instrument
The four signals worth wiring up before you have a single user.